Condado 12 & 12 Web Report - May 2025

AA San Juan (www.aasanjuan.org)

Our Digital Outreach

Our digital presence isn't replacing conversations, announcements, or text messages. It is organizing and extending our reach. Our improved click-through rate (from 3.94% to 7.29%) shows more suffering alcoholics are finding us online – a virtual hand reaching out when someone searches in their darkest hour.

This is 12th Step work in pixels and code. The principles remain unchanged; only the delivery method has evolved.

However, our virtual bulletin board and calendar need current information. When announcements stay trapped in meeting rooms or scattered through disparate text messages, we're only half-serving our primary purpose. The alcoholic searching at 2 AM can't hear what was said at Tuesday's meeting, but they can visit our website and be gifted with a chance for a new life in A.A.

Remember: the same Higher Power that works through a heartfelt share at a meeting can work through a well-maintained website. Let's ensure our digital doors are as welcoming and informative as our physical ones.

April 2025 Performance

  • 641 Clicks: People who visited our website from Google in April

  • 8,789 Impressions: Times our website appeared in search results

  • 7.29% Overall CTR: Percentage of impressions that resulted in clicks

Understanding the Numbers

  • Impressions: Times our website shows up in search results

  • CTR (Click-Through Rate): Percentage of people who click through after seeing us

What People Are Finding

Spiritual Concepts

  • "Spiritual axiom" searches remain strong (345 impressions, 6.38% CTR)

  • "Dubious luxury" has expanded dramatically (837 impressions, 2.39% CTR)

  • "King alcohol AA" shows high engagement (63 impressions, 26.98% CTR)

Meeting Information

  • "AA San Juan" searches show remarkable engagement (30 impressions, 46.67% CTR)

  • "San Juan AA meetings" are highly effective (20 impressions, 35% CTR)

  • "AA meetings Puerto Rico" performs well (18 impressions, 22.22% CTR)

Recovery Literature

  • "Happy, joyous and free" continues to draw interest (274 impressions)

  • Language around anger management remains popular with high CTR

Fellowship Unity

  • Our Announcements page serves as a central hub for AA events at all levels

  • Group activities, business meetings, etc. are collected in one place

  • This promotes unity and keeps our fellowship connected beyond just our local meetings

Room for Improvement

  1. Meeting Accessibility ( implemented on https://www.aasanjuan.org/finding-aa-meeting-near-me-in-san-juan-puerto-rico )

    • Make "aa meetings near me" searches more effective by adding location-based metadata to our website. While these searches generate significant impressions (281), our CTR is only 1.07%.

    • Implement proper structured data markup for our meetings. This will help Google understand when and where our meetings take place, improving our visibility in local searches. (implemented)

    • Improve the mobile experience for meeting information by creating a simplified meeting finder that loads quickly on phones. Most people looking for meetings are on the go using mobile devices. (implemented)

  2. Language Inclusion (in deference to our host country)

    • Create a simple language toggle button at the top of every page so visitors can switch between English and Spanish with one click. This is especially important for meeting information and newcomer resources.

  3. Recovery Resources (implemented)

    • Develop dedicated pages for the prayers and AA concepts people are searching for. "St Francis Prayer AA" had 603 impressions but only 0.66% CTR, suggesting people aren't finding what they need on our site.

    • Create straightforward content about anger management in sobriety. Searches related to anger and "dubious luxury" continue to show strong interest with numerous variations appearing in our top searches.

Information Flow Improvement

To ensure our website contains the most current and comprehensive information, we need to improve how announcements and updates reach the web committee. Currently, there's a gap between what's announced at meetings and what appears on our website. Here's how we can address this:

  1. Group Conscience Decision

    • All announcements shared at meetings should be automatically forwarded to the web committee. This helps keeps our entire group informed- especially helpful to members who don’t attend frequently. Leveraging our site for greater unity.

  2. Technical Solution

    • Add a "Share Information" button on our homepage

    • Create a simple submission form that automatically emails content to our group email with "Share Information" in the subject line

    • Ensure the form requires minimal information to reduce barriers to sharing

  3. Regular Reminders

    • Include a brief announcement at meetings: "Remember that announcements can be shared on our website by using the 'Share Information' button at aasanjuan.org or by emailing our group address"

    • Add a note to printed meeting formats reminding about the website submission process

  4. Primary Purpose Focus

    • Frame this improved information sharing as directly fulfilling our primary purpose

    • Emphasize that many alcoholics first encounter AA through our website

    • Remind members that accurate, complete online information means more alcoholics can find the help they need

Next Steps

  1. Content Development

    • Create a clear guide to "Spiritual Axioms" for newcomers (consistently high search volume)

    • Develop content around "Dubious luxury" concepts (837 impressions shows significant interest)

    • Add focused content on anger management in recovery (multiple related high-CTR searches) (implemented)

  2. Technical Updates

    • Implement the structured data markup for our meetings to improve local search results (implemented)

    • Make our site more mobile-friendly, especially the meetings pages (implemented)

    • Add the "Share Information" button and submission form to improve information flow

  3. Community Focus

    • Strengthen our San Juan presence through better location metadata (implemented)

    • Better serve both English and Spanish speakers with expanded bilingual content (pending)

    • Create more content around high-engagement topics like "king alcohol" (26.98% CTR)

H.O.W. We Move Forward

We stay Honest about our purpose online. We remain Open-minded to new ways of carrying the message. We are Willing to use technology to reach the still-suffering alcoholic.

One day at a time, our digital presence helps newcomers and longtime members alike. Our Announcements page embodies AA's principle of unity.

For those questioning whether they belong in AA, our website can be that first handshake that says "Welcome, you are in the right place."

MOTION (made April 2025, but officially withdrawn as it is a matter for the Web Committee)

All event announcements that are shared at meetings should automatically be forwarded to the web committee at 12and12condado@gmail.com. This ensures our digital presence accurately reflects all current group information and extends our reach to alcoholics who may find us online first (which are the majority).

On the website, add a clear "Share Information" button on our homepage and Announcements page. It will link to a simple form with minimal required fields:

  • Event/Announcement Title

  • Date/Time

  • Location

  • Brief Description

  • Contact Email/Phone (for internal use/follow up)

Set the form to automatically send submissions to 12and12condado@gmail.com with the subject line "Share Information."